Ether
Sense of the ether
The ether is the home of creative ideas…….
John Lennon said that he never actually wrote any of his songs – but that they just ‘came to him’.
They came to him from the ether. To be creative is to be able to translate what is out there – all around you – to translate into usable ideas. Everything you see, feel, touch, hear, smell.
Being creative is a two part process to see the value of something in the ether and then to be able to translate it into a usable creative idea that answers your needs.
Sense of the ether provides the first part. Here is everything done for you
This is stuff floating in ether – its been captured for you - but its up to you how you translate it and use it
See it, Pick it up, adapt it, use it